K-SWISS LAUNCHES “THE PARTY’S OVER” AD CAMPAIGN STARRING JILLIAN MICHAELS

Exclusive Lady Foot Locker Campaign Highlights New Blade-Max™ Technology
(Westlake Village, CA) January 2, 2012 – This January, California Sports Company K-Swiss willencourage women to get in shape post-holidays with the launch of “The Party’s Over” ad campaignfeaturing America’s Toughest Trainer Jillian Michaels. In partnership with Lady Foot Locker, the NewYear’s campaign will highlight the new Blade-Max™ Technology series of performance footwear throughTV spots, Facebook, and in-store displays nationwide beginning January 2, 2012.
In the 30-second spot airing on select NBC-owned and affiliate stations, Bravo and E!, Jillian Michaels isshown wearing a 1950s-inspired cocktail dress and heels as she says goodbye to her last party guest.Immediately after the door closes, Jillian announces “the party’s over,” throws away sweets and changesinto her K-Swiss Blade-Max shoes and signature fitness apparel. To complement the commercial, Jillianwill also offer workout tips via exclusive web videos hosted on K-Swiss and Lady Foot Locker Facebookpages.
Lady Foot Locker will support the campaign via in-store displays and promotions. Customers can enter towin a trip for two to visit Jillian Michaels on set in Hollywood and a K-Swiss gear package. Additionally,Lady Foot Locker will provide a gift-with-purchase of Jillian Michaels’ workout DVD “Killer Buns & Thighs,”while supplies last.
Blade-Max is a proprietary performance technology that provides maximum cushioning across activitiesfrom cross-training, running or just hitting the gym. Using athlete-engineered bladed Superfoam®, aspace-age energy-return foam that resists compression and lasts longer, Blade-Max provides progressivecushioning and ultimate comfort. K-Swiss Blade-Max shoes will be available at Lady Foot Locker storesnationwide and at www.ladyfootlocker.com/kswiss.
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