K-SWISS LAUNCH NEW RETAIL CONCEPT AT GLASGOW AIRPORT

K-Swiss are thrilled to be chosen as one of the first major brands to launch Glasgow Airport’s new Planeshop™ - the permanent shop with a flexible concept.  

With cutting edge store design and the range of K-Swiss footwear and clothing on offer, the collaboration provides consumers with an awesome shopping experience every time they visit.

The shop is located in the former international departure lounge space and retails the new AW10 collection of sportstyle shoes and K-Swiss Tubes – a new all round fitness trainer cross trainer and the subject of a UK campaign due to be unveiled in October 2010.

The company behind Planeshop™ were the first to introduce the concept of Popup Retailing called ‘Vacant’ in the United States in 1999. Today, Pop Up space is very much on trend adding a fresh feel and exclusivity to the retail experience.

Being the first brand to launch the Planeshop™ is another exciting retail venture for K-Swiss. We’re thrilled to be part of the innovative retail experience that is provided to thousands of consumers every day.

In line with the flexible concept, K-Swiss will host the Planeshop™ until mid October 2010 so if you’re flying from Glasgow Airport be sure to pop in and check it out! We’re extremely proud of this joint venture and look forward to welcoming the many thousands of visitors that will walk through Glasgow Airport’s doors every day.